How to Hack Pop Culture Online (Fast).

As Germany’s #1 secondhand marketplace, Kleinanzeigen needed to win over Gen Z to secure its position. They did the only reasonable thing: they teamed up with the world’s biggest streaming platform  – Netflix. The German hit series How to Sell Drugs Online (Fast) offered the perfect opening: How to Sell Secondhand Online (Fast).

The show’s hero, actor Maximilian Mundt, was not only the ultimate online dealer but also a defining idol for Gen Z. We used his story as the perfect product demonstration: launching his legal comeback on Kleinanzeigen to showcase our service.

Our execution created a seamless funnel from entertainment directly to our platform. The strategy worked, converting cultural hype into powerful business results.